You’re no doubt familiar with the basic concepts of search engine optimisation, but are you familiar with SEO organic methods?
While search engine optimisation is a very important aspect to any online business marketing plan, it has become increasingly standardised and automated. Many SEO services and applications simply use the same basic plan to enhance a website’s search engine rankings.
This has led to a lot of marketers using questionable search engine optimisation methods to get results.
These types of methods can be great for generating traffic, but in the end are they getting you the ‘right’ traffic. These methods, known as “Black Hat” SEO methods, are just a bad idea. Not only do they bring the wrong traffic to your website but they frustrate potential users of your website and result in a bad user experience.
Google and other search engines are constantly looking for ways to defeat Black Hat SEO techniques. If their efforts are successful your time and money may be wasted.
Why spend money on search engine optimisation that could be useless in just a few months? Worse yet, search engines aren’t just knocking these sorts of sites down in rank; they’re totally removing them from search results!
Why spend money on search engine optimisation that could be useless in just a few months?
Some of these Black Hat methods include using cheap labor or robots to perform a number of tasks. For instance, sometimes these services will sign up to tons of forums and or social networking sites and simply spam the link to a site everywhere possible. This is a definite annoyance for many webmasters, who end up with sites cluttered in meaningless links.
Link farms are another common type of Black Hat SEO. These sites are knockoffs and are packed with links, many of which lead to very poor website. Some of them just link back and forth between each other and the link site, causing users to get lost in a sea of useless information. SEO organic techniques can be a great alternative to some of these Black Hat search engine optimisation plans.
The main thing that people associate with website’s is their domain names. Domain names that feature the keywords that your website is targeting are a great start to organic SEO. Another, related, search engine optimisation idea is to customise your website’s title the same way: feature the keywords that your site targets. Both of these elements are factors that search engines use to rank a site.
There are many more ways to optimise a site with an SEO organic plan, get in contact with us if you want some help with your website.