One of the most successful ways of creating and maintaining a customer base is by developing and servicing a email list. Many companies the world over are in search of ways to build their email marketing lists. Established companies make attempts to obtain the email addresses of existing customers while many new companies are looking for different ways to compile an original email list. So here are our five top tips we recommend when it comes to creating a successful email marketing list.
Tip 1: Networking Events
Attend networking events that revolve around your target audience. Attending these meetings is a perfect way to exchange business cards and information with other people that may be interested in your business. Be sure to follow up via email of course.
Tip 2: Trade Shows
Attend trade shows based on your target audience. Set up a booth or organise a presentation, or simply attend a show and use it as a networking opportunity. While at the event offer a promotion or a free give gift in return for contact information. The people who fill out their information on your contact form have automatically opted in to your email list.
Tip 3: Local Events
Get involved in local events. Many people are love attending openings, markets, fates and any other event that draws people together. You might even consider sponsoring one of these events yourself or joining with other likeminded business people; to sponsor the event. Doing so can afford you the opportunity to increase your email list and help you get your name out there.
An online promotional campaign can bring a large number of potential customers joining your email marketing list.
Tip 4: Telemarking
This process can be time consuming but well worth the efforts if done properly. You can use phone calls to touch base with prior customers and it is a great way to rekindle old business and perhaps make new contacts. Just remember to get an up-to-date email address before hanging up!
Tip 5: Online Promotion
Using online advertising options is one of most simplest ways to build your email list. Simply by running a promotional campaign can bring a large number of potential customers joining your email list. Many advertising options automatic link to your email list and make it easy to follow up with new potential customers. If you could only do one of these techniques to building your email list this is the one we recommend to bring you the most potential customers especially if your worried about costs or if your time sensitive.
Email marketing is just like any other form of marketing and is designed primarily to open the lines of communication and to make contact with people. You should do your best to translate your everyday interactions with people into business growing leads and contacts. To deploy a successful email marketing lists campaign, you must cultivate your people skills and always adhere to the Golden Rule; treat your customers as you would expect to be treated in a given situation and your business will go far.
Have you got a email marketing strategy to go with your new list? Contact us to get started.